Why Style Edit Conceal?
After speaking to salon owners and clients about their styling needs, we learned that the #1 concern was that in just 10-14 days after clients colored their hair, their gray roots started to show. They wished that there was a convenient touch-up product that they could use, prior to their next hair coloring. With this big concern, we met with our in-house chemists to develop a product that would meet the discerning concern of these clients.
Our research and development labs developed Style Edit Conceal, a temporary root touch-up spray that helps clients extend the life of their hair color between salon visits with the ease and precision that has not existed until now.
Introducing Style Edit Conceal